Over 300 million people will use the internet in North America alone according to Internet World Stats. How’s that for a statistic?
While most Americans prefer to shop online, 46% of small businesses do not have a website according to Big Commerce and 35% of small businesses feel that their operation is too small to even have a website or online presence.
Even the smallest business can benefit from an online presence, but their digital media plan should be executed properly by a professional. Why? Number one, speed matters, a lot, as 47% of consumers expect a website to load in 2 seconds or less.
Second, a person’s first impression of your business is formed based on its overall design appeal. 88% of online consumers are less likely to return to your small business website after a poor experience.
Crabapple Media provides Buffalo and Western New York small business owners affordable and effective solutions for their web design and digital marketing needs with a personalized approach from me, former TV journalist turned solopreneur Jim Herr.
My clients don’t need to invest a lot of time, know any technical skills, or invest a huge outlay of money upfront when they engage my services to create their online presence.
Here are the benefits of having a website for your Buffalo small business.
1. Better Business Credibility
A phone book was once the best way to show business credibility because it listed your business address and phone number. But, how many people use a phone book today?
DemandMetric.com says 68% of people spend time reading about brands that interest them and 80% of people appreciate learning about a company through custom content on their websites.
A small business from Crabapple Mediaidentifies your brand online and legitimizes your business as it’s virtual proof that it exists.
2. Build Your Business
A website is a great way to personalize your business, share your story, and stand out among your competition. Consumers patronize brands they can align their values with according to psychiatrist Daniel Kahneman.
3. Enhance Your Online Presence
It’s not enough to have just a social media page. 84% of consumers believe that having a website makes your business more credible than just a social media page.
A small business website will help you capitalize on the opportunities available by:
- Improving search rankings through search engine optimization
- Distributing content by creating relevant, usable, and unique content
- Building a larger customer base by developing an email marketing campaign
- Being open 24/7 because a website never closes
4. Show that you’re an Expert
A small business website will give you the forum to boost your reputation as an authority figure if your business is an competitive industry by creating blogs, podcasts, and seminars.
5. Showcase Your Work
A website will give you the venue to present samples and testimonials of your work.
6. Create a Tool to Generate Sales
It’s hard to convert sales on a social media page. There are no mechanisms to complete the transaction, but an e-commerce website has a checkout button. A website also acts as a great passive tool to collect warm leads.
Time to Professionalize Your Brand
A website is not an expense; it’s an investment. For your investment to pay out, you have to make sure your website is professionally designed, fully functioning with fast download speed and packed with great content.
While most Buffalo web design companies charge you thousands of dollars in upfront design fees – I do not.
My monthly retainer service delivers a visually appealing and fully functional website that is scalable and customizable when technology or your business requirements demand it.
Not to mention that every website – free of charge – includes a domain name, an SSL certificate, email addresses, daily server and website maintenance, professional stock images, fast load times, and inclusion of a global content distribution network.
If you’re ready to discuss your specific digital marketing needs, please call or text me at 716-217-0036 or fill out my contact form to schedule an in-person consultation.