Social Media Management

It’s safe to say that almost everyone has a Facebook profile and maybe even a Twitter account. Are you familiar with how these social media channels can grow you Western New York small business?

As part of your digital marketing plan, Crabapple Media can create and update your profiles across all social media resulting in increased brand loyalty, engagements, and more business.

The Power of Social Media

It’s important to know that using social media is more than just posting updates to your company’s profiles. Buffalo small business owners also need to regularly engage with their customers because that will deliver farther reach and more visibility. reports that there are five core social media networks that do not change from year-to-year. Facebook, Instagram, Twitter, YouTube, and Pinterest.

Did you know that 70% of the United States population utilizes a social media platform? In other words, that’s around 230,560,000 people. If we applied that number to Western New York residents, we’re looking at just over 1.3 million people.

Now that we know how many people are actually on the social media platforms, we need to develop a game plan reach the masses.

Crabapple Media’s Social Media Strategy for Your Business

To start, you’ll sit down with the owner of Crabapple Media – former Buffalo journalist turned solopreneur – Jim Herr.

He’ll develop a game plan that will meet your marketing goals by determining your audience, the platforms that would work the best, and how often and what type of content your company should post – both paid and organic.

Next, he’ll implement a social media schedule outlining the frequency and the times of the postings.

Then, Jim will provide top notch customer service by routinely checking your channels for comments or messages and responding to them in a manner consistent with your wishes.

Finally, he is going to track and measure your social media marketing campaign to know what worked and what didn’t allowing us to find areas of improvement.

Cancel Culture and How to Survive

The days of sharing a bad restaurant review between a few friends are over. Today, consumers have a megaphone that can be amplified around the county, state, and country before you even knew there was a problem.

Review sites like Google, TripAdvisor, OpenTable, and Yelp, help customers decide if they should patronize your small business. 86% of consumers read reviews for local businesses according to a review by

It also found that customers read an average of 10 online reviews before feeling able to trust a local business.

There are many benefits to investing resources into online reputation management:

• Increased understanding of brand/business perception
• Increased visibility to customers, especially within search results
• Control over the first impression of the business
• Ability to gain insight into how customers perceive competitors online

Let Jim be your eyes as part of his social media management and reputation service. If a negative review is found, he’ll create a professional response and review it with you before posting.

If you’re ready to discuss your specific digital marketing needs, please call or text Jim at 716-217-0036 or fill out our contact form to schedule an in-person consultation.