Did you know that search engine optimization or SEO is a whole lot more than Google just ranking your website based on a few placed keywords? SEO is as much about the people searching your business as it is about search engine placement.
Trying to know the intentions of the prospects for your Western New York business is just side of the SEO coin. The other side of the coin is creating content in a way that Google and other search engines can find your Buffalo small business website organically.
Search results earned through SEO are organic. This means that money was not paid to a search engine for placement high in their rankings. That is called Paid Per Click advertising.
Furthermore, while a search engine’s business model is to make money, it’s also important to remember that their goal is to deliver answers to their user’s queries.
A study a few years ago by Google referenced by Sparktoro.com found that only 2.8% of users in the United States actually clicked on paid advertisements.
So, it is that statistic that shows us that Search Engine Optimization – when set up correctly – can pay dividends to your company over time.
Basic Search Engine Optimization is included when you have Crabapple Media design your website while advance SEO services are offered to your Western New York small business through a monthly retainer.
He’ll use the latest tools, strategies, and trends to help your Buffalo small business move up Google’s search results using the right keywords to get noticed by the right audience.
If your Western New York small business would like SEO help from Buffalo web design and digital marketing company Crabapple Media, please call or text Jim at 716-217-0036 or fill out our contact form to schedule an in-person consultation.