Crabapple Media

Buffalo Web Design and Digital Marketing

Affordable and effective web design, hosting, and digital marketing solutions for your Buffalo small business.

Crabapple Media’s Mission

Welcome, and thank you for taking the time to learn about my company, Crabapple Media. My name is Jim Herr and it’s a pleasure to meet you.

A few years ago, I was a television journalist covering the news in Buffalo. Now, I’m a solopreneur offering Western New York small businesses a personalized approach to digital marketing in an industry where large and impersonal companies overcharge and under perform.

The digital marketing services I can provide to your small business includes web design and hosting, search engine optimization, reputation and social media management, email marketing, paid search, content creation, and media production.

If you’re ready to discuss your specific digital marketing needs, please call or text me at 716-217-0036 or fill out my contact form to schedule an in-person consultation.

Buffalo Web Design and Hosting Solutions Made Easy

Have you been thinking about a new website for your Buffalo small business? Now is the perfect time to retain my digital marketing services if you’re serious about implementing a new website for your small business.

A properly designed and secure website is the foundation to a well-executed digital marketing plan. A new website is a great way to build your online reputation, reach new clients, extend your business footprint, and promote your brick and mortar store.

Each website designed by Crabapple Media is coded with aesthetics, ease, and security in mind. They’re hosted and maintained by me and updated with new content upon your request.

Plus, my other digital marketing services are able to scale to meet the needs of your small business which puts affordable search engine optimization, email marketing, and paid search opportunities in reach of your business.

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Additional Services

Content Creation

As we collaborate to design your website, some clients may have specific textual content they would like included on their small business website while others do not. As a result, I can create any textual content your website requires – from the initial content to creating ongoing blog posts highlighting your business and services. Search engines like Google will subsequently recognize your expertise on a subject and therefore boost your ranking on their search engine.

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Advanced SEO

Crabapple Media uses the latest tools, strategies, and trends to help your Buffalo small business website move up Google’s search rankings. I’ll set the foundation for future search engine optimization when I create your small business website by developing basic keywords, creating internal and external links, and getting your website listed on Google My Business and Yelp. As your digital marketing plan grows, so will your need for advanced search engine optimization.

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Social Media Management

Let Crabapple Media grow your social media followers while you focus on growing your business.  Our social media marketing services can help you build your “tribe” and bring in warm referrals that you can convert into new business.

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Email Marketing

Loyal customers want to receive emails from the brands they love, however, they’ll only engage with valuable content.  Let Crabapple Media create emails that enables your business increased open rates, click-through rates, and business conversions.

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Media Production

One of the cornerstones to your small business brand is good media production. A poorly designed company logo for example, can turn people away from your company because they’ll subconsciously associate the poor logo design with poor customer service. The same is true with poorly composed photos or video that attempt to visualize your brand.  Crabapple Media will help your buffalo-based small business design effective graphics and produce eye-catching media that will excel your brand.

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Digital Advertising

Crabapple Media can work with your small business to generate high-quality traffic and increased conversion rates through the power of paid per click services offered by Google, Facebook, Twitter, and other digital advertising avenues.


Stay up to date on the latest news from Crabapple Media and the digital marketing field.

How Can I Help?

Call or text me at 716-217-0036 or fill out the form below and I’ll contact you soon.  Thanks, Jim.